Almost 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results (also referred to as “rankings”). In our viewpoint SEO is really made up of two parts, optimization (the things we can do on the website pages) to improve ranking and marketing (SEM) which are the external things you can do to create visibility for your site, such as blogging, creating and maintaining social media sites that link back to your site (Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter and others), as well as getting listed in local online directories or Google My Business (formerly Google Places).

When we create your site we “optimize” it as we build it making sure that the code structure is clean and search engine friendly, that images are optimized so that your pages load fast, that the meta tags used by the various search engines are being used and that your content is focusing on the main key words and search terms for your business or organization and other key elements that help in the organic search results. While no one can control search rankings, our goal is to have your website perform as best as it can in the organic search results.

Contact us now and we will provide you with a no-cost, no obligation quote.